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 Britons set for greener lifestyles

 

Wednesday, June 02, 2004


As National Green Week (1- 4 June) draws attention to the need to be more socially responsible, research out today has revealed a growing proportion of UK adults intend to live greener lifestyles over the next year. The study, commissioned by Charcol Holden Meehan, shows two thirds of the population admit that they should be more socially responsible, with an encouraging 64% saying they intend to do something about it.

Of those who intend to go 'greener', an overwhelming 87% claim they will be recycling more and 70% will attempt to be economical with the energy they use. A third intend to boycott certain companies and products, and a quarter will be leaving the car at home more. However, only one in 20 will implement a change in their behaviour where it could make most difference - in where they invest their money. Other findings included:

The Young Ones

  • People aged 18-29 are much more aware than their older counterparts of the need to be green (76% v 59% of those aged 50+).
  • Whilst awareness of the need to be more socially responsible is high, a quarter of young people admit they probably won't be greener this year.
  • More encouragingly, 15% said they intend to put their money in an account whose bank has ethical principles, more so than in any other age group.

Gender Gaps

  • Women appear more open to the idea of ethical living, with 68% saying they are very likely to, or probably will, embark on a greener lifestyle - just 59% of men said the same.
  • However 57% of men will ensure their investments are screened out to avoid unethical companies, compared to just 36% of women.

Commenting on the research, Phillip Chapman from Charcol Holden Meehan, says: "The spotlight is currently firmly shone on the concept of social responsibility, and our research shows that people are responding through lifestyle changes.”

“Recycling more jam jars and glass bottles is a good way to start becoming 'greener', but people can make an even bigger difference by simply taking a few minutes to consider their investment portfolio.”

"Our study has revealed that many people would feel uncomfortable if they knew their money was being invested in certain areas and yet very few people take the time to ensure that their investments are screened. There are funds out there that do actually do this on their clients' behalf, and not only are many of these funds performing well compared to their mainstream counterparts, but many are actively engaging with the companies they invest in to influence the way they operate.”

"Tomorrow's companies need to act today in ensuring they offer some good ethical investment options, so investors who get on board now can not only make some substantial long-term gains, but can also feel secure in the knowledge their money is invested where they want it."

 
 
     
     
 

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