Primelocation.com, the leading quality property portal, is launching a new website designed to improve the online searching experience for anyone looking to buy or rent in the UK or overseas, and will help those wishing to sell their homes locate the best agent in their area...

Over 80% of new home searches now begin online and Primelocation.com’s updated website will prove a rewarding place to start.  With a fresh new look, the much simplified navigation will allow users to find properties in their chosen location and price bracket with ease, and the enhanced use of photography will really bring the property selection to life.

However, it is the use of new, detailed maps that really sets the site apart.  An advanced, user-friendly mapping functionality, powered by Microsoft Virtual Earth, means that search results are clearly flagged on a detailed local street map, with the ability to pan or zoom and to plot local features such as transport links and schools. 

This will prove an invaluable tool for those moving to an unfamiliar place - particularly, for example, for plotting access to stations, schools and their catchment areas, shops and other amenities.  

Maximum efficiency

The home page navigation has been designed to flag up the key search needs, namely “UK buy”, “UK rent”, “sell & let”, “find an agent” and “international” to ensure maximum efficiency and minimise time wastage. 

A keyword search for those “must have” features such as a garden, a view or period features also appears prominently on the search pages.

A high proportion of visitors to Primelocation.com come in search of local estate agent details – both for sales and lettings – and so the agent search facility has been improved to permit searches by A-Z, name or postcode and to drive further referrals to its member agents.

Browsing estate agents’ windows is a national hobby and a visit to the new Primelocation.com will mirror that experience.  The properties will be the real heroes of the new site, but the new site will also be a source of more detailed independent advice on the practicalities and legalities of buying or letting a property, for example, a step-by-step checklist to moving, and guides to getting the best from your estate agent, to buying at auction, or working your way through HIPs. 

Crisp and clear presentation

Overall, the presentation of the site is crisper, fresher and more contemporary, with extremely clear calls to action and prompts for visitors to contact agents to arrange valuations and viewings. 

Home-hunters conduct over 7 million property searches a month on Primelocation.com, which features details of over 420,000 properties at any one time, over 100,000 of which are outside the UK.  It is the UK’s leading portal for quality property, with an average asking price of £350,000, and advertises itself as “the only place to view all the properties from the country’s leading estate agents”.