An excellent handbook for small businesses, clubs, schools or charities, which is free to read online…

Hosted by Webooks.co.uk, “Getting Free Publicity”, will help you open the door to powerful free publicity. These days publicity is vital if you want to get your product, service, event or cause noticed. If you're a small business or a small organisation the chances are you won't have the funds to hire the services of a PR company to help you attract media attention. The good news is that if you have a story to tell or something new, free or amazing to offer then journalists will want to hear from you.

This step-by-step manual takes you right through who you should target and what journalists are looking for, to practical suggestions for choosing and presenting stories that will get accepted by editors. You will discover how to write effective press releases and articles, how to deal with media interviews - and you'll even find out what you can do if a journalist gets your story wrong.

Visitors can read the whole book for free online, or download a PDF from the online shop for future reference.

Pam and Bob Austin have spent over 25 years working in press relations, helping small businesses get free press coverage. They are based in Market Harborough, Leicestershire.

On the Webooks website, users can also read the author’s blog and find useful websites in the directory.

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You can read the book on the WeBooks website below:
http://www.gettingfreepublicity.info

Webooks
http://www.webooks.co.uk